Canadian Punjabi Post

 

History:

It was 9 years ago, precisely  in 2002 that Canada saw a good change happening  in the domains of

ethnic  journalism  in  Greater  Toronto  Area.  This  change  was  birth  of  Canada’s  first  daily

newspaper in Canada-Canadian Punjabi Post. It goes to its credit that the Canadian Punjabi Post

also became first daily newspaper in any language published from Peel Region. Of course, there

was another first to its credit. The Canadian Punjabi Post was also the first daily newspaper in

Punjabi published  from anywhere  in  the world outside of  India.

Back  in  those days,  it was seen as a daredevil’s gamble by many.  It goes  to  the credit of  its

management, particularly Chief Editor Jagdish Grewal, that this newspaper has turned  itself  into

a sort of  ‘Mainstream Newspaper among Ethnic Newspapers’  in Canada.

 

Canadian Punjabi Post  today:

With a daily  readership of more  than 35,000,  it stands  tall  in  terms of  its reach and credibility. The

Canadian Punjabi Post is a household name for its readers, majority of whom are immigrants of

Punjabi origin from  India.  It  is respected for  its fair and balanced reporting. Canadian  institutions

(both Government and Non Government) look up to the Canadian Punjabi Post to gauge the

public opinion among  immigrant communities  living  in Greater Toronto Area on many matters of

their interest. It is playing a pivotal role in creating stronger ties of immigrants with their new

country called Canada and also towards strengthening the  ‘Indo-Canadian Ties’.  It also acts  like a

conduit of communication  for  the “Canadian-Punjabis”  to  link up with  their mother  land  -India.

It goes to  the credit of  its management, particularly Chief Editor  Jagdish Grewal,  that today

house of the Canadian Punjabi Post also owns four other print and electronic media outlets.

These  outlets  include  a  weekly  English  newspaper  South  Asian  Vision,  a  weekly  Punjabi

periodical “Aarsee”, Radio Khabarsar at 770 AM and website

Radio Khabarsar:

Radio Khabarsar is a unique radio program from the House of the Canadian Punjabi Post. It is a

premier  community  radio  program  that  aims  to  serve  the  varied  needs  of  South  Asians

particularly its vibrant Punjabi community settled in Canada. Beamed across North America on

770 AM.  Aired on prime time from 8 AM to 10 AM on all weekdays from Monday to Friday, Radio

Khabarsar stands out from other contemporary Radio programs due to  its matchless quality, rich

contents, mature comments and a strong  listeners’ commitment.

 

The Principal:

Its Chief Editor Jagdish Grewal, a well known media personality, is in this field for more than 10

years now. His views and opinions have attracted many appreciations from his friends and foes

alike. His  interests  range  from  journalism  to  contributions  to  social development  to  charity

actions. A conscientious and down to earth person that he  is, Jagdish has developed deep rooted

relations and a well meaning chord with the community. He  led a campaign which set a record of

sorts raising $ 500,000 for Sick Children Hospital in 1999. He is also actively associated with food

bank drives, Guru Nanak Car Rally and Guru Gobind Singh Children’s Foundation. He was, among

those  few members who  successfully  ran $ 50 million  campaign  in  support of Credit Valley

Hospital.

 

Distribution:

The Canadian Punjabi Post  is distributed throughout GTA particularly at points of  interface

where South Asian community frequents. The cities of Brampton, Mississauga, Scarborough,

Markham,  Rexdale,  North  York  and  large  parts  of  Toronto  city  are  directly  served  by  the

Canadian Punjabi Post. More  than 25,000 copies are published six days a week.

Readers:

The readers’ profile of the Canadian Punjabi Post is as varied, colorful and spirited as Canadian

Punjabis  themselves  are.  It  includes  highly  successful  businesspersons,  lawyers,  doctors,

professionals, jobbers, and homemakers, social and political leaders. We cater to their needs

and  interests  through  its headquarters  in Brampton,  three  fully  functional offices  in  India.

Undoubtedly, it has emerged as info bank for Canadian Punjabis. It not only informs its readers

but also helps them in making informed decisions about their consumer needs and business

requirements.

 

Our advertisers:

Profile of the advertisers who do business with the Canadian Punjabi Post is equally varied and

diverse as  its readers. It helps large, medium and small businesses to reach out to high end

consumers from Canadian Punjabis. Also in the list of its advertisers include political parties,

social/religious  organizations,  and  government  institutions  from  all  three  levels  and

professionals  that  include  lawyers,  real  estate  agents,  service  providers  and  doctors.  The

Canadian  Punjabi  Post  not  only  informs  its  readers  but  also  helps  those making  informed

decisions about  their consumer needs and business  requirements.